If you want an educational email course that brings you the best clients, look no further!
I wrote what many consider the first educational email course for marketing in 1999. That email course worked for years building my online coaching practice and generating thousands of email subscribers and preselling prospective clients on working with me as their personal and business coach.
I’ve also helped all kinds of other people create and use educational email courses.
We will walk through the steps to create your own educational email course in this action guide delivered by email over the next five days. You’ll see the steps and get your outline done. Then you can write your own educational email course or you can get my help. It’s up to you. Plus, I’ll also show you how to make the technology simple and deliver your email course automatically to subscribers.
What is an educational email course?
An educational email course is a “conversion asset” that includes series of emails. The emails are designed to educate readers about a specific topic and prompt a series of “mental clicks” that cause them to see you as the only choice to solve a certain problem. Each email contains one lesson, and all the lessons together make up the course. The emails are sent automatically in a sequence over a five-day period of time.
Why make an educational email course?
Educational email courses demonstrate your expertise, position you as the only choice for a certain kind of client, and pre-sell your best prospects on working with you as a coach, consultant, etc. Result: people who join your email course will tend to convert to clients faster and at higher fees.
- Higher opt-in (more specific problem/outcome/time horizon)
- Higher open rates (subscribers actively waiting for next lesson)
- Higher trust & conversion (you solved a problem for them for free—now they see you as the authority)
If you want to get better clients with an educational email course, there are two ways I can help you: (1) First, I can show you how to write your own email course, or (2) I can write your educational email course using the proven framework I’ve developed over the past 25 years online.